CityEvents
Attendance and movement intelligence for events, programs, and festivals — large and small — that drive visitation to parks, downtowns, and tourist destinations. Measure turnout, visitor origins, demographics, dwell time, and consumer spending to prove impact and grow revenue for your city.
How agencies put CityEvents to work
From sponsorship sales to public safety, event and tourism teams turn attendance and spending intelligence into data-driven outcomes.
Event & Festival Attendance
Measure real turnout for every concert, festival, race, market, and program — with defensible counts you can share with council, sponsors, and the press.
Sponsorships & Vendor Sales
Show sponsors and vendors exactly how many people an event reaches, where they come from, and who they are — the audience data that closes deals.
Grants & Funding Applications
Win state, federal, and tourism funding with defensible attendance counts, equity analysis, and economic impact evidence that reviewers trust.
Event Planning & Programming
Plan next season around real demand — attendance, peak times, and dwell time show which events to grow, move, or retire.
Public Safety & Crowd Operations
Match staffing, transit, and public safety to measured crowd flow by the hour, so major events run safely and efficiently.
Economic Impact & Tourism
Prove the dollars events bring to your city — out-of-town visitors and their spending patterns make the case for continued investment.
The many ways CityEvents empowers your agency
An impressive collection of features and capabilities that events teams, tourism offices, and festival organizers use every day.
Events, Programs & Festivals
Every event, program, festival, concert, sports venue, and convention center on one geospatial map, with standard and satellite views — each dot is an event CityEvents measures.
Event Attendance Counts
Accurate attendance for every event — inferred from mobility big data and validated against ground truth — so you can defend turnout numbers to council, sponsors, and the press.
Peak Times & Hourly Crowd Flow
See how attendance builds and clears across each event by the hour, so you can plan gates, staffing, transit, and public safety around real crowd flow.
Dwell Time Analysis
Average time attendees spend on site, broken into dwell-time bands — know which events hold a crowd and which see people come and go.
Year-over-Year Event Comparison
Compare the same festival or program across years to quantify growth, prove impact to sponsors and council, and plan next season with confidence.
Visitor Origins — Out-of-City & Out-of-State
See where attendees come from and how far they travel, separating locals from regional, out-of-city, and out-of-state visitors to prove an event's true draw.
Visitor Demographics
Anonymized, aggregated attendee profiles — age, income, education, and household composition — so you know who each event reaches and who is missing.
Consumer Spending Patterns
See how attendees actually spend around your events. Consumer spending patterns are available at the Census Block Group (CBG) level for every county across the United States.
600+ Spending Categories
Spending broken into over 600 categories rolled up to top-level groups — food at home, food away from home, housing, apparel, transportation, healthcare, entertainment, and more — with grocery and restaurant capture.
Spending Data You Can Trust
Built from an actual panel of anonymized transaction data combined with a sophisticated model that blends ACS 2024, BLS CE 2024 PUMD, CityData Places (POI), and crowdsourced mobility data — defensible spending intelligence at neighborhood resolution.
Everything included
The full CityEvents feature list, standard with every subscription.
- Privacy-compliant, anonymized, and aggregated data
- GDPR, CCPA, and PDPA compliant — with customer indemnification
- Custom-defined geofences around any event footprint
- Activity heat maps within event venues and grounds
- Weather correlations for attendance and spending
- Cross-visitation between events, venues, and nearby businesses
- Agentic AI chatbot to query your own event data
- Full dashboard on desktop and mobile, unlimited users
- Unlimited reports, Excel or CSV exports, and Google Cloud SQL access
- Dedicated Customer Success Manager and Account Manager
Works better together
CityEvents pairs naturally with the Programs, Events and Festivals product family:
CityEconomy
Boost downtowns areas, business zones, and commercial districts with policies based on real-world footfalls and economic activity measurement.
Learn more →CityFlow
See exactly how the people move through your city by cars, bikes, buses, trains, or on foot, to pinpoint exactly where congestion starts.
Learn more →CitySensor
Count people, vehicles, and animals with precision using our ruggedized outdoor solar-powered 4G IoT privacy-compliant optical sensors.
Learn more →CitySurvey
Capture the ground truth data in real time by setting up surveying apps on any mobile device in parks, trails, events, downtowns, & intersections.
Learn more →Pricing that fits public budgets
starts as low as $199/month
Designed so that smaller towns with limited budgets can still make data-driven decisions. Every plan includes unlimited users and a dedicated Customer Success Manager.
$199/month
Towns and villages with limited budgets
$415/month
Growing cities and event programs
$830/month
Big-city events and festival calendars
$1,245/month
Countywide agencies and regional events
$1,660/month
Major metropolitan events and festivals agencies
Every tier includes the full CityEvents feature set — the only difference is the size of the community you serve.
Contact Us for a Demo & Pricing